The Paradox of Choice: Abundance

Part of the downside of abundant choice is that each new option adds to the list of trade-offs, and trade-offs have psychological consequences. The necessity of making trade-offs alters the way how we feel about the decisions we face; more important, it effects the level of satisfaction we experience from the decisions we ultimately make.

Even if we make what is clearly the best choice, we may find ourselves unable to fully enjoy the decision in the face of sacrifices a la trade-offs.

Much like with combating #FOMO: focus not on what you don’t have, but instead on what you do — in this present moment.

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