Late in the Evening

There was a 60 Minutes special on “pot” & the economic viability/social repercussions of its widespread legalization in Colorado on the telly last night.

It mostly seems to be working wonders for them, to be honest.  Over the holidays I happened to catch a clip of a special on marijuana slanted waaay the hell in the opposite direction (hot takes from Papa Bear & Co. over at The O’Reilly Factor).  The conservative agenda, which stubbornly refuses to update itself on almost any platform, is going to have a rough time keeping up in this century.  Reefers & queers are coming to cramp your sanctimonious lifestyle, boys!

Political opinions aside, it is a very shifting landscape with regard to that plant in our country right now.  A decade ago, when I was a rebellious teen with no hang-ups about experimenting, the concept of such accessible legalization would have blown my mind.  Now every day that goes by, use seems to become more and more casual.

I believe I have seen statistics touted that there has been no such “rampant spike” in teen use, merely because the drug is more readily purchasable now (adults, on the other hand, have been turning out in droves to put it in the air).  While this is probably a positive for the industry, I personally neither endorse it nor condone it.  There are several key factors that shed a more favorable light on marijuana use than on alcohol consumption: medicinal benefits; less damaging to the body (allegedly?); less crippingly addictive; so on.

That does not the absolve negative consequences, though.  While it is scientifically proven to be less addictive than alcohol or tobacco, it is absolutely a habit-forming intoxicant.

I could write a very lengthy pro-con comparison post about the ways in which society approaches cannabis…but mostly?  My indifference is so great that my takeaway from watching the bit yesterday night was: “Huh. ‘Pot.’  That sounds incredibly…dated, for a term used so regularly in the national conversation (with voices doing much more than merely reductive demonizations of it now).  Could probably use a rebranding.  How would you go about rebranding something like that?”

That would be a pretty wild marketing campaign to be a part of, and it makes me think of my own pursuits in the advertising world.  I don’t know what my career has in store for me, but I do know that I’m only going to have a chance to be a part of something cool, something really great, because I bothered to get sober & care about my future.  For that, I am grateful.



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